Dutch Design Week 2015 – Wayfinding design
In October of each year, Dutch Design Week (DDW) takes place in Eindhoven. This is the biggest design event in Europe in which more than 2400 designers present themselves to over 250,000 visitors. To guide this huge number of people to eighty different locations was quite a challenge. I partnered up with Johan Moorman (Spielerei) to take on this assignment. Together we developed a highly detailed, foldable map and an easy to understand signing system that was implemented throughout the city. Banners, signs and flags all worked together to guide the visitors to the designers.