In October of each year, Dutch Design Week (DDW) takes place in Eindhoven. This is the biggest design event in Europe in which more than 2400 designers present themselves to over 250,000 visitors. I partnered up with Johan Moorman (Spielerei) to take on this large assignment. For this 2015 edition Fabrique developed the ‘What if…’ campaign concept and we where commissioned to do all graphic design work for the festival. Four weeks of intense collaboration led to a great spectrum of graphic work presented across the city.