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e-XTR-aordinary

e-XTR-aordinary

Eindhoven365

Eindhoven365

Maiden Race

Maiden Race

Eindhoven Cultuurprijs 2021

Eindhoven Cultuurprijs 2021

Dutch Design Week 2021

Dutch Design Week 2021

Strava Challenge

Strava Challenge

The Lookingglass

The Lookingglass

April in Paris Fine Arts

April in Paris Fine Arts

SHIMANO

SHIMANO

Get Bike Service – Key visuals

Get Bike Service – Key visuals

Dutch Design Week 2020 – The New Intimacy

Dutch Design Week 2020 – The New Intimacy

SHIMANO S-PHYRE – Material study

SHIMANO S-PHYRE – Material study

Ride further… faster

Ride further… faster

SHIMANO RC902

SHIMANO RC902

Dutch Design Week identity

Dutch Design Week identity

Optimistic Landscape – Exhibition signage

Optimistic Landscape – Exhibition signage

DDW 2019 Print and online campaign

DDW 2019 Print and online campaign

Eindhoven Cultuurprijs 2019

Eindhoven Cultuurprijs 2019

Rapha Mobile Clubhouse

Rapha Mobile Clubhouse

Dutch Design Foundation – Identity design

Dutch Design Foundation – Identity design

SHIMANO EP-8

SHIMANO EP-8

Post Visual – An amazing event caught in 200 pages

Post Visual – An amazing event caught in 200 pages

TDV – Sustainable post & parcel service

TDV – Sustainable post & parcel service

Go Bike Service – Growing the brand

Go Bike Service – Growing the brand

What If Lab – Identity design

What If Lab – Identity design

E-book – Eindhoven en Europa

E-book – Eindhoven en Europa

Go Bike Service – Brand concept and design

Go Bike Service – Brand concept and design

Bicycle Landscape – The book

Bicycle Landscape – The book

Relive – Logo and icon design

Relive – Logo and icon design

Cultuur Eindhoven

Cultuur Eindhoven

Urban Nature Map

Urban Nature Map

Dutch Design Week 2015

Dutch Design Week 2015

De Rebus Natura

De Rebus Natura

Bicycle Landscape – The project

Bicycle Landscape – The project

The Smallest Printing Company of the World

The Smallest Printing Company of the World

Maiden Race

PRODUCTION

Despite a career of world-firsts in endurance cycling expeditions, Mark Beaumont, the current round-the-world record holder, had never competed in anything other than what amounts to very extreme solo time trials. This summer though, for the first time in his career, he entered a race. And not just any race, arguably the toughest endurance race in the UK, GBDURO. The drama was captured in a new SHIMANO video called MAIDEN RACE.

Illustrations by Jeroen Erosie
Daily race reports via Instagram stories and other channels
Images: Maciek Tomiczek
“This is truly one of the most punishing rides on bike, body and mind. There were no easy miles across such relentless terrain. Just finishing was a victory because the person you are really racing is yourself. And to finish first? First you must finish. The film itself shows the wonderful culture of gravel and ultra-endurance racing. I loved how the youngest competitor was 19 and the oldest 59, that five of the top ten finishers were women and everyone, regardless of their day job, their background or their ability level, was taking on a magnificently difficult race as a way of exploring, pushing their boundaries, and ultimately creating timeless memories. Almost anyone can take on this kind of mad adventure, and I want to encourage more people to do so.”

Mark Beaumont, GBDURO21 race winner

“I wanted this documentary to show the beauty and diversity of bikepacking racing. The gritty moments when the going gets almost impossible, but also the grandeur of being outside in occasions that make up for the hard work. The early morning sunrise, the rides into the sunset, the anguish of wondering whether to stop for a few hours. The best moments happened in the most remote places, and those moments are captured here to tell the story of GBDURO 2021.”

Markus Stitz, filmmaker

Image: Maciek Tomiczek