PRO Vibe - Product launch campaign
PRO Bikegear commissioned us to create a product launch campaign for their new PRO Vibe Evo handlebars. The product launched globally in June 2021 just before the Tour de France.
When a global pandemic forces you to stay home you need to get creative. Instead of traveling to a panoramic cycling location in Southern Europe, we found a huge warehouse and had great fun with a smoke machine.