The client's request was twofold. We were commissioned to create a series of high-quality product shots of the EP-8 engine, mounted on a bike as well as stand-alone. These are used on shimano-steps.com and various advertisements, catalogs and POS material. We were also asked to produce a series of artistically styled images, to put the emphasis on the beauty of this very well crafted piece of machinery. These images are used by the initial client, plus they are being sent out to other brands that will equip their products with the EP-8 engine, so they can use them for publicity.
See below for a selection of EP8 images that were created for the launch of the new E-Bike system from SHIMANO.