The SHIMANO Happy One Hundred Strava Challenge
'The Happy One Hundred' A cycling challenge and activation campaign launched on Strava's (sports tracker/social network) mobile app and website.
We worked closely with the SHIMANO digital marketing team to realize the 'Happy One Hundred' campaign including creative copy, visuals, animations and more.
The campaign was launched across numerous social channels of SHIMANO. Over 300,000 Strava users signed up for the ten-day challenge.