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Dutch Design Week 2020 – The New Intimacy

Dutch Design Week 2020 – The New Intimacy

Dutch Design Week identity

Dutch Design Week identity

Share the Vibe Eindhoven

Share the Vibe Eindhoven

Dutch Design Week 2019 Festival branding

Dutch Design Week 2019 Festival branding

Optimistic Landscape

Optimistic Landscape

DDW 2019 Print and online campaign

DDW 2019 Print and online campaign

Eindhoven Cultuurprijs 2019

Eindhoven Cultuurprijs 2019

Dutch Design Foundation

Dutch Design Foundation

Post Visual – An amazing event caught in 200 pages

Post Visual – An amazing event caught in 200 pages

Zagen Zagen

Zagen Zagen

What If Lab

What If Lab

Cultuur Eindhoven – Publications

Cultuur Eindhoven – Publications

Logo design

Logo design

E-book – Eindhoven en Europa

E-book – Eindhoven en Europa

Dutch Design Week 2018 – Photo & video report

Dutch Design Week 2018 – Photo & video report

Wayfinding & festival identity design

Wayfinding & festival identity design

The Power of Association

The Power of Association

Eindhoven Cultuurprijs

Eindhoven Cultuurprijs

Art-Poster

Art-Poster

E | | scape

E | | scape

Brainport City

Brainport City

Cultuur Eindhoven

Cultuur Eindhoven

Dutch Design Week 2016

Dutch Design Week 2016

Infographic design

Infographic design

All Future Memories

All Future Memories

Urban Nature Map

Urban Nature Map

Investment Map

Investment Map

Dutch Design Week 2015

Dutch Design Week 2015

DDW Wayfinding

DDW Wayfinding

De Rebus Natura

De Rebus Natura

Grafisch Atelier

Grafisch Atelier

Open Structures

Open Structures

Vuurwerk

Vuurwerk

We Can Make It!

We Can Make It!

Digit Culture

Digit Culture

Wheel of Fortune

Wheel of Fortune

The Smallest Printing Company of the World

The Smallest Printing Company of the World

DDW Post Visual

DDW Post Visual

TwoTone turns five

TwoTone turns five

Iconset

Iconset

Boeren Proef Lab

Boeren Proef Lab

Tour de Ville

Tour de Ville

Graduation

Graduation

Letterproeftuin

Letterproeftuin

Ride further… faster with the ultimate gravel shoe

CAMPAIGN DESIGN

Gravel racing isn’t just a trend, hype or fad. The search for adventure and dirt has always been there, we just use different tools to go out and enjoy it. With more riders and events focusing on adventurous off-road racing, we decided to develop the RX8 shoe. A weapon for cyclists that choose the road less gravelled. Its precise BOA tension system, lightweight construction and one-piece carbon sole make it a blistering fast shoe that easily shrugs off any off-road beating and make you ride further, faster.

Typography design by Jeroen Heeman
Article on gravel.shimano.com
Location photography
Instagram campaign
Product photography in combination with a CGI background